Lancome Hypnose Precious Cells Launch

Lancome launched Hypnose Precious Cells mascara exclusively at Takashimaya today. Hypnose Precious Cells has been a bestseller in the US and Europe since its release last year. It is more of a volumising mascara than Virtuose Precious Cells and contains plant cell extracts to encourage healthy lash growth. Hypnose Precious Cells will be available at other Lancome counters islandwide starting 1 July.

Lancome has also released three new Ombre Absolue Impact 3D palettes (S$90) in A30 Papillon Violet, C10 Reve du Jardin (green) and B10 (blue).

According to the Lancome Japan website, A30 Papillon Violet is the most popular, followed by B10 and then A10 (pink).


The Lancome makeup artist showed how easy it is to apply the eyeshadows just by using one's fingers.

After applying the eyeshadow, she used a black eyeliner pencil to line the upper lashline and the outer half of the lower lashline before applying Hypnose Precious Cells mascara with Oscillation Power Booster as the base.


With the purchase of any eyeshadow palette, you can receive a deluxe sample tube of Hypnose Precious Cells.

If you purchase Hypnose Precious Cells, you can receive a 30ml bottle of BiFacil (eye makeup remover).

Below are the other GWPs available at Takashimaya.