Chanel Rouge Allure Velvet.

this fall Chanel launches a new line of matte lipstick called the Rouge Allure Velvet. 8 shades will be available and i luckily could get a sample card with 4 of them to try and swatch for you.

the lipsticks will come in the regular Rouge Allure click&spring packaging and cost 29.95€ for 3.5g.

i wasn't a big fan of matte lip colours since i find especially the bolder colours can make me look quite old. the matte shades won't suit thin lips, too.
but some colours, especially a bright red benefits from a matte texture. they look more mature and "serious" than a provocative glossy bright red would do.
i think Chanel has created something really special with these. the matte texture looks warm and autumnal and is something new for these days. after the wave of the glossy sheer lipsticks a revival of velvety, mature bold colours seems quite refreshing.

i was pleasantly surprised by the texture of the Rouge Allure Velvets. they have a high pigmentation and glide very well on my lips. they feel almost weightless and not dry at all, for the sake of silicones ;) all 8 shades are non shimmery.
of course they need to be applied to a moisturised and smooth suface, i suggest to do a lip scrub before to avoid the colour collecting on chaps/dry flakes. of course you need to remove your lipbalm before applying these to get the full matte effect.
the colours don't look cakey and thick and still have a satin sheen. all shades i tried have an excellent wearing time of at least 4 hours, especially the brighter colours will seamlessly fade into an intensive stain to even elongate the look of the colour on your lips.

i bet these siliconey matte colours will be great to use on the cheeks as well, i still need to try it.

EDIT:  i added face photos so you can see how the shades look worn better.

my bare lips to compare

#32 La Ravissante

is a fresh coral shade, my favourite. a wearable fresh red. one of my favourites of the line.

#34 La Rafinée

 a MLBB colour, a mauvey rose. an easy colour but nothing special.

# 37 L'Exuberante

a beautiful striking magenta on me, a little bit too bright for my taste but the satin matte finish makes it look less funky but rather sophisticated. a fantastic colour for winter  types. i guess i need this colour.

#38 La Fascinante

a bold blood red, on my photos it's a bit too bright. in real it's more muted, i think this was the shade of the campaign. a beautiful red, feels great and wears amazingly well. makes me look a bit too mature, though, so i'll skip it.

Shiseido also does some nice matte shades, but i think these from Chanel look a lot better (some swatches here).

if you want more reviews of Chanel's Fall 2011 collection, please check this post.