mardi 15 novembre 2011

Memory Erasers: Demeter for Sanrio and Etat Libre d'Orange

I was just thinking today about one of my favorite smells from my childhood: Sanrio gummi erasers. They smell like powdery, fruity bubblegum and I always wanted to chew on them, but relegated myself to huffing them instead. When Demeter for Sanrio decided to release fragrances inspired by Hello Kitty and her friends awhile back, I was stoked. One of them, the Sanrio 50th Anniversary fragrance, was designed to smell exactly like those erasers I hoarded as a child. I had faith that Demeter could pull this off.



Unfortunately, it was a huge fail. My inner child had to have a time-out. If you're in the market for fruity plastic, this is for you. When I think about it, Etat Libre d'Orange Encens et Bubblegum is actually closer to the mark. It smells like classic Dubble Bubble Bubble Gum, with a bit of spice to it. Wearing it gave me a strange thrill, but it ultimately proved to be a stark reminder of my age. It was an ultra-short-lived fountain of youth, but at least I got to go there. It's a touch sexy in a disturbing, Lolita-ish way, but I think there are a slew of teenagers out there who would fall in love with it. I think the concept and the formulation of the fragrance is one of Etat Libre d'Orange's most interesting (and I am a fan of theirs in general, for the record). I like to recommend that people try it just to try it, but it's hard for me to conjure up the image of a real adult who might wear it.


And now I put this question to you, dear readers: Do you have a special memory of a thing or place that you wish someone would replicate into a perfume?

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