Spotlight on 30 Indie Brands for 2012 Indie Fifi Award!

I am so excited to share this press release from the Fragrance Foundation Indie Committee regarding the entrants for the FiFi Award for Best Indie Fragrance. There was a really fantastic response and a lot of buzz has been generated around the submissions. I'm delighted that so many indie perfumers stepped up to this challenge!

Press Contact: Lyn Leigh, 212 725 2755 ext. 102

Lleigh@fragrance.org

For Immediate Release

The Fragrance Foundation:  

Spotlight on 30 Indie Brands

Entering

2012 “Indie” FiFi® Award

New York N.Y. December 15^th, 2012.  What an amazing response! 36 “Indie” fragrance entries representing 30 brands arrived at the office of The Fragrance Foundation by UPS, FedEx, mail, messenger and even hand-delivered by the perfumers themselves.  “Indie fragrance brand entrepreneurs are clearly excited and enthused to participate in the 2012 “Indie” FiFi® Award Category in partnership with Elements Showcase and have the chance to win the 

FiFi® Award along with the $10,000.00 congratulatory check generously sponsored by Givaudan to provide an extra measure of encouragement and support to these talented, creative free-spirits,” comments Mary Ellen Lapsansky, Vice President of the Foundation.  The award presentation will take place on January 30^th at the Elements Showcase in a fun, festive ceremony highlighting the five finalists and announcing the winner.

"Independent brands and the people behind them are driving innovation. Surely all the nominees are deserving of accolades," said Frederick Bouchardy, co-founder of Elements Showcase. "We are proud and thrilled to shine the spotlight on them next month."

In the meantime, The Fragrance Foundation and the “Indie” Committee are delighted to recognize and congratulate the Indie submissions that are now official 2012 FiFi® Indie Award nominees:

Fragrance:			Company:
A Dozen Roses Collection:			360 Degrees, Inc.
Gold Rush, Iced White, Shakespeare in Love
Atelier Cologne Vanille Insensee Cologne Absolue			Atelier Cologne
Blu Oltremare, Bois 1920			Bois 1920 (Perfume Holding Corp)
Burning Barbershop by D.S. & Durga			D.S. & Durga
Carner Barcelona "Cuirs"			Min New York
Come L'Amore, Bois 1920			Bois 1920 (Perfume Holding Corp)
Debonair: Eau Dandy			smell bent
Dimanche			Strange Invisible Perfumes
Divine Gardens
for Denver Art Museum			DSH Perfumes
Eau Pear Tingle by Opus Oils			Opus Oils
Eva Luna Eau de Parfum			Providence Perfume Co.
40notes Perfume Limited Edition Signature Perfume
Collection:			40notes Perfume
Spring Vetiver
Sampaguita Jasmine
White Winter Flower
Exotic Ylang Ylang
Cashmere Musk
Exquisite Amber
Oudwood Veil
Frapin "1697"			Min New York
Geisha Amber Rouge			Aroma M Perfumes
Hope by Tallulah Jane			Tallulah Jane
JOUANY Marrakech			World Scents
JOUANY Saint Barthelemy			World Scents
Miller Harris La Fumée			Miller Harris
Mountain High			smell bent
Nectar of Love			April Aromatics
November in the Temperate Deciduous Forest			For Strange Women
Odin New York 06 Amanu			Foundry NYC
Orcas by Ayala Moriel Parfums			Ayala Moriel Parfums
Pandora			DSH Perfumes
Painting - Picture Frame			Eclectic Collections
Perfect Coconut Milk			Sarah Horowitz Parfums
Petite Mort			Marc Atlan
Rose Bohème Eau de Parfum			Providence Perfume Co.
Royal Lotus from Anya's Garden Perfumes			Anya's Garden Perfumes
Secret Garden			Aftelier Perfumes
Siberian Snow by D.S. & Durga			D.S. & Durga
Signed, Sealed & Delivered			Eclectic Collections
SOIVOHLE Leather Krem			Liz Zorn Perfumes LLC
Sombre Negra			Yosh Olfactory Sense
"Staghorn Sumac" by D.S. & Durga with Joya			D.S. & Durga with Joya
untitled no. 9 for luckyscent			DSH Perfumes

“Indie” Committee Mission Statement:

To support the excellence, talent and artistry of ‘indie’ perfumes, celebrate their individuality and craftsmanship, give a voice to the “indie” brands, address any issues and concerns that are important to the group as a whole.

The “Indie” Committee Members:

Mandy Aftel (Aftelier Perfumes)♥Arnaud Adrian (Robertet)♥Rochelle Bloom (The Fragrance Foundation)♥Frederick Bouchardy (Joya Studio)♥Karl Bradl (Aedes de Venustas)♥Virginia Bonofiglio (Fashion Institute of Technology♥ Denise Capozzalo (Barneys)♥Rodrigo Flores-Roux (Givaudan Fragrances Corp.)♥Victoria Frolova (Bois de Jasmin)♥Mary Ellen Lapsansky (The Fragrance Foundation)♥ Carrie Meredith (Eyeliner on a Cat)♥Ralf Schwieger (Mane)