jeudi 15 avril 2010

Dior Price Increase

Just received a letter from Dior that they will be raising their prices (again!) across all product categories with effect from 1 May. This is "in line with the price adjustment campaign undertaken globally on an annual basis". I do not know which product prices are going up or by how much but if you are considering purchasing something from Dior, best to check quickly with the counter if the price will be raised.

The price of the eyeshadow quints has already gone from S$87 to S$91 over the past year. At this rate, Dior is rapidly pricing itself out of my budget. And the use of the word "campaign" just left a bad taste. Who campaigns to raise prices?! Since it is a global campaign, I guess the local Dior office does not have much say in the matter. But the relentless price increases are bound to turn consumers, at least those on a budget, off at some point.

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