ALT @ Heeren
I went to explore the new ALT store at the Heeren today with Kas of Shine, Shimmer & Sparkle. Spread out over three floors in the space formerly occupied by HMV, ALT felt like it was modelled after the Loft in Japan. The store is very brightly lit, airy and neatly organised. There were hardly any customers, which was a bit sad because the store is really a beauty addict's playground.
The ground floor has a section for bags and a beauty section with Paul & Joe, Pupa, I Nuovi, Ettusais, Lotree, fresh Minerals, the Makeup Store, Ossion, Kanava and Panadda. Panadda is a makeup brand from Thailand. I quite liked some of the blushes (S$25.90), which felt very silky with good colour payoff and a lovely shimmer.
The Pupa counter is massive and much more impressive than the displays at Sasa and BHG Bugis.
Ossion is a Korean skincare brand. It is displayed next to Kanava nailpolishes, but I don't know if the two brands are related.
The second floor is ladies' clothing. The third floor is the highlight of the store for me as it contains literally what must be over 100 brands including L'Oreal, Bourjois, Canmake, Kate, Shills, Principessa, Kiehls and many more that I'm not familiar with. For everything from haircare, skincare, bodycare, nails and makeup, you are just spoilt for choice here with the selection of brands available. Many of the brands here can also be found at Sasa, Watsons or Sephora but I liked the refined and quiet atmosphere of ALT where you are left to browse in peace to your heart's content.
Shills face powder and concealer stick.
The Principessa display.
False eyelashes display.
BB Creams galore.
Spotted some EcoTools skincare kits that I haven't seen at Watsons.
For nail addicts, there is a very well-stocked OPI section, including the latest Shrek Forever After and Summer Flutter collections. The Summer Flutter is also available in the set of 4 minis for S$35. The full size OPIs cost S$23.50.
The Orly display.
The third floor also carries snacks, household items and toys, like a rubber chicken that lets out the most hilarious (and LOUD) whining squeal when squeezed.
Do check out ALT if you get the chance!
The ground floor has a section for bags and a beauty section with Paul & Joe, Pupa, I Nuovi, Ettusais, Lotree, fresh Minerals, the Makeup Store, Ossion, Kanava and Panadda. Panadda is a makeup brand from Thailand. I quite liked some of the blushes (S$25.90), which felt very silky with good colour payoff and a lovely shimmer.
The Pupa counter is massive and much more impressive than the displays at Sasa and BHG Bugis.
Ossion is a Korean skincare brand. It is displayed next to Kanava nailpolishes, but I don't know if the two brands are related.
The second floor is ladies' clothing. The third floor is the highlight of the store for me as it contains literally what must be over 100 brands including L'Oreal, Bourjois, Canmake, Kate, Shills, Principessa, Kiehls and many more that I'm not familiar with. For everything from haircare, skincare, bodycare, nails and makeup, you are just spoilt for choice here with the selection of brands available. Many of the brands here can also be found at Sasa, Watsons or Sephora but I liked the refined and quiet atmosphere of ALT where you are left to browse in peace to your heart's content.
Shills face powder and concealer stick.
The Principessa display.
False eyelashes display.
BB Creams galore.
Spotted some EcoTools skincare kits that I haven't seen at Watsons.
For nail addicts, there is a very well-stocked OPI section, including the latest Shrek Forever After and Summer Flutter collections. The Summer Flutter is also available in the set of 4 minis for S$35. The full size OPIs cost S$23.50.
The Orly display.
The third floor also carries snacks, household items and toys, like a rubber chicken that lets out the most hilarious (and LOUD) whining squeal when squeezed.
Do check out ALT if you get the chance!
publié par Unknown @ 07:47
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