L'Oreal HIP Event

Yesterday, L'Oreal held an event for beauty bloggers at Heirloom and Caramel in Shaw Tower to preview the HIP line which will be launched in Singapore in October.

Not being familiar with Shaw Towers (although as an awkward teenager, I watched movies there occasionally by myself), I walked around for a bit before I found Heirloom and Caramel, which is actually a cafe-cum-hair salon.

Decorated in a whimsical eclectic style, the cafe serves Western fare like pastas and sandwiches, although it seems to have quite a fair amount of vintage Chinese style dishes and cups.


I was seated with Amy (Purplio) and Shirleen of Women Love Beauty.

See why I don't smile widely in my FOTD pics? 'Cos that makes my eye bags pop up! But I'm too chicken s*** to seek surgical treatment for them like Shirleen who got hers done by Dr Woffles Wu earlier this year, which you can read about here.

Joyce of Atelier Beauty (in the red top) was also at our table.

Singapore is the first country in Asia to get the HIP line, which was created by makeup artist James Kaliardos and his muse Linda Evangelista, one of the original supermodels. The HIP (which stands for High Intensity Pigments) line specialises in bold vibrant hues for ladies who like to be more creative and fun with their makeup.

For now, L'Oreal is introducing only eight Bright Shadow Duos (S$18.90) and four Color Chrome Eyeliners (S$17.90) in Singapore for a limited time, just in time for the year end party season. Depending on the market response, they may decide to bring in more of the line. The Eyeliners come in four metallic shades: Black Shock, Silver Lightning, Gold Charge and Violet Volt. These felt quite soft to touch and glide on very smoothly with an intense finish. The eyeliners are made in Germany.

The party started with a makeup demo showing two different looks on the model.

After that, there was a short contest for the bloggers to create their own makeup looks either on the face charts or on themselves. Most chose the face charts, which were not the easiest to do with sponge-tip applicators.

After that, we decorated cupcakes while waiting for lunch to be served. Seems like cupcake decoration is becoming a popular feature of beauty product events although personally, I could do without them! Mine's the middle one in the bottom row.

With Chantana (Everbluec)

Sara (Icyabstract) and Kas (Shine, Shimmer & Sparkle)

I love Verlyn's (Luvverlyn Color Playground) chic new hairstyle! Also got to meet some other bloggers for the first time, like Evonne (Evonnz.com) *waves!*.

Each of us received a pouch filled with four Shadow Duos, two Color Chrome Eyeliners and a BaseMagique Transforming Smoothing Primer that will also be launched in October. I'll review these in greater detail after I've tried them out.

Thanks for reading!