Cle de Peau Skincare Revamp

Cle de Peau will debut its revamped skincare line on 21 January in Japan. The ad campaign will be fronted by actress Amanda Seyfried, who is an interesting choice. Shiseido intends to build Cle de Peau Beaute into its second global brand after the main Shiseido line.

The new line includes:

1. La Creme (52500yen)
2. Mousse Nettoyante F/T: face cleanser (5250yen, 125g)
3. Demaquillant YL: lip and eye makeup remover (4200yen, 125ml)
4. Creme Demaquillant N: makeup remover (6300yen, 125g)
5. Lotion F / Lotion T (11025yen, 170ml)
6. Protection F / Protection T: day moisturiser (1125yen, 125ml)
7. Emulsion F/ Emulstion T: night moisturiser (13125yen, 125ml)
8. Le Cotton (840yen, 120 pads)
9. Coffret de Beaute I and II (8400yen)