Coffret D'Or Revamp for Spring 2011

Coffret D'Or will undergo its first major revamp since its debut in December 2007. Some of you may recall that Coffret D'Or was introduced by Kanebo as a "total makeup brand" that included both base and colour makeup, replacing T'estimo and Revue. At that time, its core target was ladies in their 20s. With this revamp, Coffret D'Or is focusing its attention on ladies in their 30s, who make up the largest segment of the beauty market in Japan. Within that, Coffret D'Or hopes to appeal especially to ladies in their early 30s and enhance their enjoyment of putting on makeup.

The "Happy Charming"-themed spring collection introduces black and white refillable compacts with a shiny belt design motif, allowing the customers to customise their own palettes. The collection includes:

1. Essence Stay Rouge: Moisturising, shiny lipsticks in 12 shades

2. Bright Up Rouge: 8 lipsticks that apply true to how they appear and help make skin look more beautiful

3. Eyes Appeal Shadow: 5 variations

4. Perfect Grade Eyes: Eyeshadow duos in 4 variations

5. Beauty Shape Designer: Blend cheek and 3-tone face colour in 3 variations.

6. 3D Glamorous Mascara: Volumising and separating mascara in 2 shades

7. Shadow/Powder case (L): 2 types

8. Shadow/Powder case (S): 2 types

It's a pity that Coffret D'Or will be pulled from Singapore at the end of this year although one can always order online from Adambeauty.com or Apopofkawaii.com.