Maybelline Pure Mineral BB Fresh Cushion

Maybelline is the next Western brand to hop on the cushion foundation bandwagon with its upcoming Pure Mineral BB Fresh Cushion SPF29 PA+++. Composed of 60% skin lotion, it is supposed to provide light coverage and make the skin feel like it has been freshly prepped with skincare. This will be available in only 1 shade (01 Natural Beige) at its launch on 31 October in Japan, with a second shade (02 Medium Beige) to be introduced in December. It will retail for 2400yen, with refills available at 1500yen.